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August 13, 2026

Pontiac Museum aiming to attract more visitors  

Pontiac Museum aiming to attract more visitors  

Pontiac Museum curator Glen Ansell said the museum is trying to improve outreach this year after a post-pandemic period of stagnation.
kc@theequity.ca

When asked what he would do to get more visitors through the door of the Pontiac Museum in Shawville, museum curator Glen Ansell offered a bit of humour. 

“Put it on the highway.”  

Ansell is only partially joking. Since the COVID-19 pandemic, the museum, which opened for the season just a few weeks ago, has been struggling to bring visitors through the doors. Ansell said visibility for the museum is one of its main issues.

“It’s frustrating because every year around Labour Day, it’s packed because of the fair. And people come in and say ‘I didn’t even know this place existed,’” he said.  

This year, he and other museum volunteers are making a more concerted effort to extend their reach into the community. He said a treasure hunt, a float in the recent Shawville Canada Day Parade, and an upcoming lawn sale are all efforts to make themselves better known. 

As the museum opens for another year, volunteers are working to bring more visitors through the doors while preserving the Pontiac’s history with limited resources.

Attracting visitors is only one of the challenges facing the museum. Ansell said the volunteer-run organization is also grappling with limited funding and an aging volunteer base, making it harder to expand exhibits and improve the building.   

“I go away for the winter, and then the other guys are busy too. There’s three of us,” he said, of people who run the museum in the summer – himself, Robert Wills and Chris Seifried. 

Even if the museum had additional funding, he said writing grant applications and planning and organizing new projects requires a lot of additional work. 

“You can’t just sort of say, okay, well, we’ve got money to do it. We have to find people, then we have to find organizers and stuff like that.” 

Ansell said the museum is still lacking basic amenities such as air conditioning and a washroom, improvements he hopes can be made in the future.

Ansell said there are many stories told at the museum that resonate with guests, such as the story of Shawville’s founding featuring the competing Shaw and Dagg families. He said the general store exhibit is also well-liked among visitors. 

There are other stories the museum would like to tell, but its exhibits are limited by the artifacts in its collection. With limited funding, the museum relies on donated artifacts from the community. 

Despite those challenges, the museum continues to evolve through new exhibits, community donations and programming built around its growing collection.

A violin donated by Shawville luthier Dennis Alexander was a prime opportunity to have a violin concert. An organist visits every so often to tune and play the two organs the museum has in its collection.  

The museum’s summer students, Robin Lottes and Quinton Smith, have also been working to create new exhibits this summer. Smith, a hockey fan, created an exhibit about Shawville’s hockey history, featuring stories about Frank Finnigan and Murph Chamberlain, two Stanley Cup champions who hail from none other than Shawville. 

“What really got me thinking about doing it was that my dad, whenever he was my age or younger, he’d go out and play road hockey with his buddies,” said Smith. 

“Frank Finnigan was retired and he lived in town and he’d watch them play. My dad would get all nervous and crap, he always told me that.” 

Ansell said it’s a welcome addition to the museum since Shawville seems to punch above its weight when it comes to hockey talent. 

“We’ve avoided hockey, and it’s crazy, this is a hockey town. We’ve got to celebrate the town’s successes. And this is a great addition,” he said. 

Despite all the challenges, Ansell said the team is proud of still keeping the museum going year after year, maintaining exhibits and adding new ones. 

“It’s 50 years old, this museum, it’s survived. I think that everybody feels that it still looks good. If you walk in here, it doesn’t look old and tired. We’ve kept it clean. We have added nice things to it,” he said. 

Summer students Quinton Smith (left) and Robin Lottes (right) stand next to the exhibit on trains they helped assemble. The students are spending the summer helping the museum sort through their collection of artifacts and create new exhibits.
Summer student Quinton Smith assembled this exhibit on the history of hockey in Shawville, featuring photos of Shawville natives Frank Finnigan and Murph Chamberlain. The dome-shaped thing at top left was a “piggy bank” of sorts to collect donations for the new Shawville arena, built in the 1960s. It is built to look like the old Shawville arena.

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Pontiac Museum aiming to attract more visitors  

kc@theequity.ca

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