{"id":293085,"date":"2026-06-21T13:15:50","date_gmt":"2026-06-21T17:15:50","guid":{"rendered":"https:\/\/theequity.ca\/la-mrc-recueillera-les-chiffres-touristiques-grace-a-lanalyse-de-donnees\/"},"modified":"2026-06-21T13:15:50","modified_gmt":"2026-06-21T17:15:50","slug":"la-mrc-recueillera-les-chiffres-touristiques-grace-a-lanalyse-de-donnees","status":"publish","type":"post","link":"https:\/\/theequity.ca\/fr\/la-mrc-recueillera-les-chiffres-touristiques-grace-a-lanalyse-de-donnees\/","title":{"rendered":"La MRC recueillera les chiffres touristiques gr\u00e2ce \u00e0 l&rsquo;analyse de donn\u00e9es"},"content":{"rendered":"<p>Lors de la r\u00e9union du conseil des maires de la MRC de Pontiac le 17 sept., le conseil a approuv\u00e9 un contrat de deux ans, d&rsquo;une valeur de 30 960 $, pour la version \u00ab Pro \u00bb de <a href=\"https:\/\/propulso.io\/en\/pricing\/geoindicators\">Propulso<\/a>, un service d&rsquo;analyse de donn\u00e9es qui leur permettra de mieux quantifier les visites des attractions locales. <\/p>\n<p>Sabrina Ayers, coordonnatrice au d\u00e9veloppement socio\u00e9conomique de la MRC de Pontiac, a expliqu\u00e9 que le service leur permet de suivre le nombre de personnes ayant visit\u00e9 des endroits pr\u00e9cis comme les Chutes Coulonge ou une section du sentier PPJ, bas\u00e9 sur les donn\u00e9es des utilisateurs de t\u00e9l\u00e9phones cellulaires. <\/p>\n<p>\u00ab Ils ont des donn\u00e9es qu&rsquo;il est possible d&rsquo;acheter sous forme de rapports pour voir et se faire une id\u00e9e : est-ce que les attractions que nous d\u00e9veloppons g\u00e9n\u00e8rent beaucoup de mouvement et d&rsquo;activit\u00e9 dans ces zones ? \u00bb, a-t-elle d\u00e9clar\u00e9. <\/p>\n<p>\u00ab \u00c0 quelles p\u00e9riodes de l&rsquo;ann\u00e9e observons-nous les plus fortes augmentations de mouvement ? Nous pouvons essayer de suivre et de voir plus clairement si les actions que nous avons entreprises et les investissements que nous avons r\u00e9alis\u00e9s portent r\u00e9ellement leurs fruits. \u00bb<\/p>\n<p>Sur le site Web de l&rsquo;entreprise, il est indiqu\u00e9 que les donn\u00e9es qu&rsquo;elle utilise sont collect\u00e9es avec consentement et sont anonymis\u00e9es. Elle utilise \u00ab les informations de positionnement GPS, Wi-Fi, Bluetooth et IP pour localiser des emplacements avec une tr\u00e8s faible marge d&rsquo;erreur \u00bb. <\/p>\n<p>Son site Web met en avant un large \u00e9ventail d&rsquo;informations qui peuvent \u00eatre g\u00e9n\u00e9r\u00e9es \u00e0 partir de sa base de donn\u00e9es, y compris des informations d\u00e9mographiques telles que l&rsquo;\u00e2ge ou le niveau de revenu, et m\u00eame si les visiteurs d&rsquo;une attraction sont des locaux ou des touristes. <\/p>\n<p>Mme Ayers a pr\u00e9cis\u00e9 que le service peut \u00eatre utilis\u00e9 de mani\u00e8re r\u00e9troactive, ce qui signifie que la MRC peut suivre les visites d&rsquo;attractions touristiques locales sur plusieurs ann\u00e9es, afin d&rsquo;\u00e9valuer les campagnes pass\u00e9es et de fournir une base de comparaison pour les initiatives futures. Elle a ajout\u00e9 que la MRC a \u00e9tudi\u00e9 plusieurs entreprises diff\u00e9rentes, mais a opt\u00e9 pour Propulso en raison de la qualit\u00e9 et de la granularit\u00e9 de ses donn\u00e9es.&nbsp;<\/p>\n<p>\u00ab Cela nous donnera des chiffres plus solides et concrets avec lesquels travailler \u00bb, a-t-elle dit.<\/p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lors de la r\u00e9union du conseil des maires de la MRC de Pontiac le 17 sept., le conseil a approuv\u00e9 un contrat de deux ans, d&rsquo;une valeur de 30 960 $, pour la version \u00ab Pro \u00bb de Propulso, un service d&rsquo;analyse de donn\u00e9es qui leur permettra de mieux quantifier les visites des attractions locales. [&hellip;]<\/p>\n","protected":false},"author":1930,"featured_media":276032,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[1701,6,1608,1675],"tags":[1349,1174,1542,3671,1439],"class_list":["post-293085","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mrc-pontiac","category-news","category-non-classe","category-tourism-fr","tag-chutes-coulonge","tag-mrc-pontiac","tag-propulso","tag-sabrina-ayers","tag-tourism"],"featured_image_src":"https:\/\/theequity.ca\/wp-content\/uploads\/10-01_TourismTracking-1024x681.webp","blog_images":{"medium":"https:\/\/theequity.ca\/wp-content\/uploads\/10-01_TourismTracking-300x199.webp","large":"https:\/\/theequity.ca\/wp-content\/uploads\/10-01_TourismTracking-1024x681.webp"},"acf":[],"ams_acf":[{"key":"subheading","label":"Subheading","value":""},{"key":"story_order","label":"Priority","value":"6"}],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>La MRC recueillera les chiffres touristiques gr\u00e2ce \u00e0 l&#039;analyse de donn\u00e9es - The Equity<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/theequity.ca\/fr\/la-mrc-recueillera-les-chiffres-touristiques-grace-a-lanalyse-de-donnees\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La MRC recueillera les chiffres touristiques gr\u00e2ce \u00e0 l&#039;analyse de donn\u00e9es - The Equity\" \/>\n<meta property=\"og:description\" content=\"Lors de la r\u00e9union du conseil des maires de la MRC de Pontiac le 17 sept., le conseil a approuv\u00e9 un contrat de deux ans, d&rsquo;une valeur de 30 960 $, pour la version \u00ab Pro \u00bb de Propulso, un service d&rsquo;analyse de donn\u00e9es qui leur permettra de mieux quantifier les visites des attractions locales. 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