{"id":292828,"date":"2026-06-20T18:53:04","date_gmt":"2026-06-20T22:53:04","guid":{"rendered":"https:\/\/theequity.ca\/le-budget-de-la-tno-adopte-par-la-mrc-details-des-nouvelles-depenses-en-marketing-touristique\/"},"modified":"2026-06-20T18:53:04","modified_gmt":"2026-06-20T22:53:04","slug":"le-budget-de-la-tno-adopte-par-la-mrc-details-des-nouvelles-depenses-en-marketing-touristique","status":"publish","type":"post","link":"https:\/\/theequity.ca\/fr\/le-budget-de-la-tno-adopte-par-la-mrc-details-des-nouvelles-depenses-en-marketing-touristique\/","title":{"rendered":"Le budget de la TNO adopt\u00e9 par la MRC, d\u00e9tails des nouvelles d\u00e9penses en marketing touristique"},"content":{"rendered":"

Lors de la r\u00e9union du conseil des maires de la MRC de Pontiac tenue le 29 janvier, le conseil a approuv\u00e9 un montant de 75 515,31 $ pour une strat\u00e9gie de marketing territorial de la MRC pour 2026, dont 80 % du financement (60 531,73 $) proviendra du deuxi\u00e8me volet du FRR et le reste (14 983,58 $) sera couvert par la MRC.  <\/p>\n

St\u00e9phanie H\u00e9bert-Potter, agente de d\u00e9veloppement \u00e9conomique pour le tourisme de la MRC, a expliqu\u00e9 que ce budget est strictement d\u00e9di\u00e9 au marketing du territoire de la MRC de Pontiac.<\/p>\n

\u00ab Ce n’est pas la seule initiative touristique pour 2026, c’est strictement du marketing territorial \u00bb, a-t-elle affirm\u00e9. <\/p>\n

Elle a indiqu\u00e9 que le budget \u00e9tait l\u00e9g\u00e8rement inf\u00e9rieur \u00e0 celui des ann\u00e9es pr\u00e9c\u00e9dentes, environ 44 % \u00e9tant allou\u00e9s aux supports marketing, tels que les brochures imprim\u00e9es, la signalisation ainsi que les v\u00eatements \u00e0 l’effigie de la marque. Un autre 40 % est destin\u00e9 \u00e0 la \u00ab\u2009sensibilisation m\u00e9diatique\u2009\u00bb, comme le paiement d’espaces publicitaires t\u00e9l\u00e9visuels ou de campagnes d’influenceurs. <\/p>\n

\u00ab Ces initiatives sont souvent r\u00e9alis\u00e9es en partenariat avec des organisations telles que Tourisme Outaouais et d’autres partenaires, y compris l’Ottawa Valley Tourism Association, afin de maximiser la port\u00e9e et l’impact \u00bb, a-t-elle \u00e9crit dans un courriel. \u00ab Dans certains cas, notre contribution consiste principalement en coordination, en temps et en ressources, tandis que dans d’autres, elle inclut une modeste contribution financi\u00e8re. \u00c0 titre d’exemple, l’an dernier, nous avons organis\u00e9 six tourn\u00e9es m\u00e9diatiques et, en collaboration avec nos partenaires, notre contribution de 10 000 $ a g\u00e9n\u00e9r\u00e9 environ 22 000 $ en exposition m\u00e9diatique. \u00bb<\/p>\n

Les 16 % restants sont allou\u00e9s au personnel pour la participation \u00e0 divers salons professionnels, afin de mettre en valeur ce que le Pontiac a \u00e0 offrir aux publics externes. Elle a pr\u00e9cis\u00e9 qu’ils assistent g\u00e9n\u00e9ralement \u00e0 environ cinq salons \u00e0 Montr\u00e9al et \u00e0 Toronto, et qu’ils pr\u00e9voient \u00e9galement d’en visiter un dans la Vall\u00e9e de l’Outaouais. <\/p>\n

\u00ab La majorit\u00e9 des salons professionnels ont lieu \u00e0 la fin de l’hiver et au d\u00e9but du printemps, et nous visons \u00e9galement \u00e0 participer \u00e0 au moins un salon dans la r\u00e9gion de la Vall\u00e9e de l’Outaouais. En plus de ces initiatives, nous maintenons une pr\u00e9sence \u00e0 divers \u00e9v\u00e9nements locaux et r\u00e9gionaux, tels que la Foire de Shawville, le Salon de l’entreprise de Fort-Coulonge et d’autres \u00e9v\u00e9nements communautaires. \u00bb<\/p>\n

Budget de la TNO<\/strong><\/p>\n

Lors de la m\u00eame r\u00e9union de janvier, le conseil a \u00e9galement approuv\u00e9 le budget 2026 des territoires non organis\u00e9s (TNO) du Lac-Nilgaut, qui est le territoire non constitu\u00e9 en municipalit\u00e9 qui repr\u00e9sente la majeure partie de la masse terrestre de la MRC. Les revenus globaux cette ann\u00e9e s’\u00e9l\u00e8vent \u00e0 1 008 629 $, avec des d\u00e9penses de 908 629 $, plus 100 000 $ en d\u00e9penses d’immobilisations destin\u00e9es \u00e0 l’achat d’un nouveau camion pour leurs employ\u00e9s des TNO. La directrice des finances de la MRC, Andrea Lafleur, a d\u00e9clar\u00e9 que l’ancien camion serait vendu pour \u00eatre utilis\u00e9 par le personnel d’entretien du PPJ, ce qui se refl\u00e8te dans les 20 000 $ suppl\u00e9mentaires de la cat\u00e9gorie \u00ab\u2009autres revenus\u2009\u00bb. <\/p>\n

Mme<\/sup> Lafleur a expliqu\u00e9 lors de la r\u00e9union que la taxe fonci\u00e8re avait l\u00e9g\u00e8rement augment\u00e9, passant de 65 cents par 100 $ d’\u00e9valuation \u00e0 67 cents. <\/p>

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\"Queen<\/a><\/div><\/div>\n

Elle a ajout\u00e9 que la MRC a allou\u00e9 des fonds dans le budget, sous l’administration g\u00e9n\u00e9rale, pour embaucher un employ\u00e9 \u00e0 temps partiel afin de travailler avec l’inspecteur r\u00e9gional en am\u00e9nagement du territoire, qui, selon elle, pr\u00e9voyait de prendre sa retraite d’ici quelques ann\u00e9es.<\/p>\n

\u00ab Nous esp\u00e9rons embaucher une personne \u00e0 temps partiel pour travailler avec Richard Marenger, afin d’acqu\u00e9rir une grande partie de ses connaissances en 2026 \u00bb, a-t-elle d\u00e9clar\u00e9.<\/p>\n

Le budget a \u00e9t\u00e9 adopt\u00e9 \u00e0 l’unanimit\u00e9, 17-0, aucun repr\u00e9sentant de la Municipalit\u00e9 de Waltham n’\u00e9tant pr\u00e9sent \u00e0 la r\u00e9union.<\/p>\n","protected":false},"excerpt":{"rendered":"

Lors de la r\u00e9union du conseil des maires de la MRC de Pontiac tenue le 29 janvier, le conseil a approuv\u00e9 un montant de 75 515,31 $ pour une strat\u00e9gie de marketing territorial de la MRC pour 2026, dont 80 % du financement (60 531,73 $) proviendra du deuxi\u00e8me volet du FRR et le reste […]<\/p>\n","protected":false},"author":1930,"featured_media":282764,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1689,1701,6,1675],"tags":[1173,1174,2146,1157,1952,1543,1199],"class_list":["post-292828","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-economy-fr","category-mrc-pontiac","category-news","category-tourism-fr","tag-fort-coulonge","tag-mrc-pontiac","tag-richard-marenger","tag-shawville-fair","tag-stephanie-hebert-potter","tag-tno-lac-nilgaut","tag-waltham"],"featured_image_src":"https:\/\/theequity.ca\/wp-content\/uploads\/02.04TNObudget-1-1024x791.jpg","blog_images":{"medium":"https:\/\/theequity.ca\/wp-content\/uploads\/02.04TNObudget-1-300x232.jpg","large":"https:\/\/theequity.ca\/wp-content\/uploads\/02.04TNObudget-1-1024x791.jpg"},"acf":[],"ams_acf":[{"key":"byline","label":"Byline","value":""},{"key":"what_is_your_postal_code","label":"What is your postal code?","value":""},{"key":"which_media_do_you_read_or_listen_to_at_least_once_a_month","label":"Which media do you read or listen to at least once a month?","value":[]},{"key":"printed_date","label":"Printed in The Equity on","value":""},{"key":"page_number","label":"Page Number","value":[]},{"key":"subheading","label":"Subheading","value":""},{"key":"story_order","label":"Priority","value":"6"},{"key":"ai_level","label":"AI Level","value":"Level 0: Human-Created Only"}],"yoast_head":"\nLe budget de la TNO adopt\u00e9 par la MRC, d\u00e9tails des nouvelles d\u00e9penses en marketing touristique - 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