The Equity has been covering the events of our communities for more than 140 years.
In recent years, the needs and news consumption habits of our audience have changed. As new generations are raised with the Internet baked into everyday life, they have migrated away from the traditional printed newspaper in favor of consuming news and events on their computers and smartphones. The common misconception is that people have stopped caring about news – but in fact, more people read The Equity’s content now than ever before!
For Advertisers, each platform presents unique opportunities to reach your potential customers:
Print Advertising:
- Allows businesses to convey multiple or more complicated messages, as people reading a newspaper tend to take their time.
- Effective for reaching a larger audience quickly.
- Offers a tangible, trusted medium that many readers still value.
Digital Advertising:
- Competes for attention while people are scrolling, so messages need to be shorter with strong calls to action.
- Drives traffic to your website for more information.
- Highly targetable and trackable, showing you the results of your campaigns in real time.
Whether you’re interested in print or digital advertising, The Equity’s staff can help you craft the perfect campaign to reach your business goals. Reach out today!
Print Audience
The Equity publishes a weekly newspaper every Wednesday, delivered to homes and available at corner stores throughout the Pontiac and Ottawa Valley. As a subscription-based publication, The Equity is welcomed into our readers’ homes each week and read from cover to cover.
Here is some information about The Equity’s print readership:
- Strong weekly subscription-based readership in anglophone communities such as Shawville, Clarendon, Bristol, and Campbell's Bay
- Higher occasional readership and single-copy sales in communities like Mansfield-et-Pontefract, Fort-Coulonge, and Chapeau
- Print subscribers of The Equity tend to be older and more affluent than the average population
Digital Advertising
Our digital audience represents the entire Pontiac region, from Luskville to Swisha and beyond. Most of the content on TheEquity.ca is behind a paywall, requiring readers to register or subscribe for access. We have recently launched a free plan that allows non-subscribers limited access to our website in exchange for registering with an email address.
Here is some information about our digital audience:
- Hundreds of digital-only subscribers across the region, regardless of municipality
- A younger audience compared to the typical print reader
- Traffic spikes on Tuesday afternoons, shortly after the digital edition is published
- Advertising tracking available, including key metrics such as impressions and clicks
- Extend your message on social media by leveraging The Equity's proprietary first-party data
Interested in Advertising with The Equity?
Our advertising team is ready to assist with your marketing needs. Please contact us via email below or call us at 819-647-2204.
